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this S’pore-based app makes discovering good eating places simple


Around the globe, the vegan motion has been rising in reputation. Extra folks than ever earlier than are selecting to ditch animal merchandise in favour of plant-based options.

In accordance with vegan enterprise journal Vegconomist, Singapore is shortly turning into a “haven for vegans”, and was named the second most vegan-friendly Asian metropolis by PETA Asia.

Regardless of that, searching for vegetarian or vegan meals choices in Singapore can nonetheless be a tiresome affair. Though vegan-friendly choices in Singapore are steadily increasing, customers would possibly nonetheless have a troublesome time sussing out these eating institutions.

Vikas Garg, founder and CEO of abillion, understood these challenges. The entrepreneur grew up in a vegetarian family, and regardless of residing in New York Metropolis, the choices had been restricted.

“I principally lots of dairy, pizza, issues like that. It was at all times a problem when going to eating places and having to ask questions concerning the meals. It turned much more difficult once I turned vegan,” mentioned Vikas.

He had made the choice to embark on a vegan food plan after having realised that a number of the promoting surrounding the well being advantages of incorporating dairy into one’s food plan was maybe not as truthful as he had thought.

Moreover, that was additionally across the time when he acquired his canine, and the emotional connection he made together with his pet acquired him pondering extra deeply concerning the influence of how turning into vegan is likely to be extra useful for the setting.

The eventual resolution to launch abillion therefore felt like a pure one, as he wished to create a platform that might assist folks make a straightforward and pure transition to creating extra sustainable meals decisions.

Reviewing vegan dishes from all around the world

Picture Credit score: abillion

Beforehand abillionveg, abillion is a user-led platform that encourages folks to share evaluations of vegan dishes or merchandise, with the last word objective of utilizing user-generated content material to create an ecosystem for the plant-based motion.

Vikas made the choice to resign from his company position in January 2017, and launched abillionveg a couple of months later. He enrolled in a coding bootcamp previous to that, as he felt it could be helpful to grasp the fundamentals of how the platform would work.

He then headhunted two of one of the best college students in the identical bootcamp, and the three of them set about creating the preliminary web site, which was launched in November 2017.

Past a platform to share vegan meals and restaurant evaluations, abillion has grown to change into an ecosystem of over 350,000 customers from over 140 nations.

The group modified its model from abillionveg to abillion with the intention to cater to its rising group.

At present, 65 per cent of its members are omnivores and flexiatrians, and the group is seeing higher variety in its viewers. The frequent denominator although, is their curiosity in sustainability.

“We’ve realised that we aren’t simply servicing a vegan group however a world group of aware customers and we’re quickly evolving to raised serve them,” mentioned Vikas.

The group is making a group of holistic aware customers who try to be sustainable in all features of their lives, be it in magnificence, health, retail and basic residing.

Since 2018, abillion has raised US$7 million in funding. Of the US$7 million, US$2 million was raised in its seed spherical, which broke data as the biggest seed spherical for a plant-based start-up that 12 months in Singapore.

The startup is presently going by means of its Collection A funding with the goal to boost US$10 to US $15 million by the tip of July.

Turning social media into social good

abillion vegan app
Picture Credit score: Seth Lui

For each evaluate posted, abillion credit its members $1 that they’ll donate to shut to 70 of the world’s most impactful organisations that lead conservation, training and food plan change efforts.

In accordance with Vikas, this helps customers make a connection between their way of life decisions and the influence they’ve on the world.

It has additionally helped the group to construct its core base of devoted abillion members, in addition to naturally scale the quantity it donates primarily based on this development.  

Thus far, the platform has seen over 700,000 meals evaluations and 100,000 model evaluations, with over US$500,000 donated to good causes.

Aside from meals, customers can even discover vegan merchandise resembling hair and pores and skin merchandise, all of which permit for different vegan fanatics to depart evaluations. This allows abillion customers to carry out a extra refined search. 

Vikas instructed Vulcan Submit that abillion has the world’s “Most worthy and distinctive shopper information set for sustainability,” that comes from its 700,000 evaluations.

The startup can then leverage this proprietary dataset to assist traders, producers, distributors, and retailers determine market gaps and development alternatives within the socially accountable consumption wave.

Additionally it is the primary firm to launch awards for plant-based merchandise and dishes primarily based on actual shopper information and preferences.

“We’re not telling the general public that one thing is primary primarily based on the opinions of a small panel of movie star judges; we’re awarding somebody a primary place award primarily based on hundreds of knowledge factors primarily based on actual member suggestions,” mentioned Vikas.

The vegan market is massive, and it’s rising shortly

abillion vegan app
Picture Credit score: TiNDLE by way of abillion

In accordance with Vikas, the 12 months 2020 noticed a “seismic shift within the aware mindset of Singaporean customers” which was proven with the 2.5x improve in customers of the app in Singapore. Over 4,000 evaluations of vegan dishes had been posted from the Singaporean panorama alone within the app.

Because the economic system in Singapore started to reel again from the pandemic, and customers had been allowed to go to extra eating places abillion noticed a rising curiosity in plant-based dishes and options among the many Singaporean crowd. 

With plant-based meat options like Tindle, Karana and Unimaginable Meals turning into more and more in style, Singapore is seeing an rising vegan market and the curiosity in plant-based diet and food plan is constant to develop. 

Final 12 months, abillion launched its High 20 Vegan Cities report, and Singapore was indicated as second within the international vegan metropolis rating. Additionally it is one of many app’s prime 4 key markets.

Individuals all around the world are adopting plant-based diets and there’s heightened consciousness of the environmental and private advantages of a plant-based way of life. I additionally suppose the pandemic has been a wake-up name in that side—folks started to see the need and the positivity behind making aware selections. Platforms like abillion have been instrumental on this new wave and we’re proud to be a part of this development to make sure a extra sustainable tomorrow for all beings. 

Vikas Garg, founder and CEO of abillion

At present, abillion members can solely put up evaluations of plant-based dishes and sustainable merchandise. Nevertheless, by the tip of the quarter, abillion plans to provide members the flexibility to put up something they need.

This contains the chance to debate something that’s sustainable, share their ideas, images, movies, recipes, even hyperlinks to articles.

These extra basic posts are geared toward beginning conversations about sustainability and bringing the group nearer collectively.

Since abillion is a world group that catalyses folks and companies to do what’s proper for the planet, Vikas desires to be the world’s largest social media platform for sustainability.

To assist us obtain this, one among its key priorities is to proceed to change into a toolkit for the following era of entrepreneurs and enterprise house owners, who prioritise plant-based choices.

With this in thoughts, it will likely be launching a Enterprise Dashboard within the coming months. This dashboard will assist enterprise house owners to interact with the rising aware shopper base.

abillion may even be launching a market that can allow customers to purchase and types to promote merchandise instantly from our platform. 

“We hope these options will allow members to work together with one another and encourage them to be guiding forces in one another’s sustainable journeys. Our final objective with abillion is to information folks in making social influence and sustainability a behavior for everybody,” mentioned Vikas.

Featured Picture Credit score: abillion





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