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PJ fusion café with e-scooters & e-bike rides

E-scooters are usually thought of to be one of many extra progressive innovations for cities to turn into good cities. Some time again when it was safer to exit, I made a decision to strive 2 completely different manufacturers on precise roads, and I’m glad to report I emerged unscathed.

Whereas the general expertise appears enjoyable, the considered driving it on Klang Valley roads in your first time might drive some folks away. Training is one main key to growing adoption although, and so e-scooter firm Starwheels has stepped as much as the event, albeit with a much less typical methodology for it—by opening a café.

“Using EVs continues to be not standard in Malaysia but, therefore we wished to make them extra approachable and reasonably priced for Malaysians,” Charlene Too, MD of Starwheels Café & Bistro, shared with Vulcan Publish.

Not your common café

Positioned on the second flooring of Emporis Kota Damansara, a serviced condo, their café is an extension of Starwheels Digital which specialises in electrical scooters and bikes. 

Although they’ve a number of retailers with showrooms across the nation, that is their first-ever showroom that’s inside an F&B institution.

Inside their café / Picture Credit score: Starwheels Café & Bistro

“Our purpose is to mix the idea of inexperienced way of life into café tradition,” Charlene defined, and it looks like they’re hopping on the Western and Japanese fusion café meals development as properly.

Even in case you don’t purchase a drink or a meal, you’re nonetheless allowed to check experience the e-scooters within the constructing’s corridors, which judging by their Instagram tales, look fairly spacious and breezy.

The riders will probably be supervised by their workers and there aren’t any closing dates for every check experience, permitting every visitor to take their time in exploring the expertise.

Editor’s Observe: We clarified with the café that it’s solely open for takeaways and deliveries throughout this lockdown. No check rides of the e-scooters are allowed over this era.

Standing of their corridor of fame / Picture Credit score: Starwheels Café & Bistro

F&B with a facet of experiential studying

There’s no denying how saturated and aggressive the café scene is in Malaysia, even with the delicacies they’re selecting to serve. 

Though Charlene is conscious of this, she’s additionally assured that their café stands out slightly extra due to its distinctive idea—having e-scooters and e-bikes you may check experience free of charge.

Furthermore, she additionally observed that there are restricted delicacies selections within the serviced condo as properly, particularly Japanese. From what I discovered, it seems that the condo primarily has Malay meals, so Starwheel’s institution is sort of advantageous.

On their menu, there are rice bowls, hotpot, ramen, pasta, breakfast platters, smoothies, espresso, and so forth., offering a neat selection for households that can’t decide on one delicacies when eating out.

A few of the meals of their menu / Picture Credit score: Starwheels Café & Bistro

Although a lot of their riders are first-timers, they haven’t obtained any complaints from neighbouring companies thus far about their e-scooters being a nuisance to them and passersby. The truth is, some neighbouring prospects and staff have been even sufficient to strive them out for themselves. 

Utilizing meals to promote e-scooters

As a result of they solely launched the café in late March 2021, most of their prospects truly did takeaways as an alternative of eating in, therefore there weren’t too many shoppers who have been in a position to check out their EVs.

To date, solely 2 e-scooters have been offered for the reason that opening of their café. On their web site, the typical worth for his or her e-scooters ranges from RM1K to RM2K, however in fact, there are the costlier ones that price round RM5K to RM6.5K. As a result of that is nearly like one other Starwheels showroom, they don’t have plans to cost riders but. 

Whereas they’re aware of promoting e-scooters, Charlene confessed, “Our crew doesn’t have sufficient advertising expertise in F&B, and we felt that we wasted our finances on selling our café due to this.”

“Throughout our opening, we didn’t utilise the possibility to advertise our meals menu and loyalty plans, which has induced us to overlook out on the chance to construct up our buyer base and share our café idea,” she defined. 

Individuals making an attempt out their e-scooters and e-bikes / Picture Credit score: Starwheels Café & Bistro

To maintain issues enjoyable for purchasers although, Charlene highlighted that they’re at all times updating the show EV fashions of their café, so no mannequin will completely be there.

At present, they host their hottest and newest fashions such because the EBike Star Hopper Hybrid, EBike Star Hopper Plus, and Starspeed Plus, and extra.

“We purpose to turn into the area’s group place for individuals who need to know extra about e-scooters, e-bikes, service and restore, customisation, in addition to security and occasions,” she concluded to Vulcan Publish, and added that they plan to host group occasions for that when it’s safer to take action.

For now, plainly Starwheels’ enterprise into F&B is a studying expertise for the crew themselves, and their focus nonetheless stays on their core enterprise and what they do greatest: selling an e-scooter and e-bike tradition in Malaysia.

  • You possibly can be taught extra about Starwheels Café & Bistro right here.
  • You possibly can be taught extra about Starwheels right here.

Featured Picture Credit score: Charlene Too, MD of Starwheels Café & Bistro

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