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Chew-sized healthcare and medical schooling on Instagram


On Instagram, it’s fairly frequent to see accounts spreading consciousness on numerous points by bite-sized infographics which can be additionally aesthetically-pleasing.

Some Malaysian platforms that actively do this embrace MISI: Solidariti (on social points), The Easy Sum Malaysia (on monetary recommendation), and a few platforms that we’ve coated beforehand like Undi 18 (on voting rights) and Secure Campus (on sexual harassment).  

Not too long ago, we bumped into one other one referred to as Docere, which gives bite-sized recommendation for all issues medical-related. It’s run by two Malaysian brothers, Jared and Yu, junior docs in coaching who need to create a extra health-literate and health-conscious society amongst Malaysians by verified medical info. 

No healthcare jargon right here

“Once we have been in medical faculty, we observed there was an enormous info disparity between the healthcare professionals and the general public,” the Siow brothers shared with Vulcan Put up.

“We felt that this shouldn’t be the case, and have been all the time annoyed with how troublesome it was for the general public to have entry to filtered, easy-to-understand well being info.”

The brothers additionally noticed well being literacy as one thing too long-winded and complicated for the time being, the place individuals would have to spend so much of time researching to attempt to wrap their heads round troublesome medical ideas.

So Jared and Yu took benefit of this Instagram bite-sized pattern to make well being enjoyable, “attractive”, thrilling, and most significantly, understandable to individuals exterior of drugs. 

On their Instagram, you’ll discover posts normally within the pastel pink theme, with a easy query initially of a thread accompanied by some cute graphics, making it pleasing to the eyes and extra approachable particularly for these with quick consideration spans.

Answering doubts the general public has about vaccines / Picture Credit score: Docere

Ideally, Jared and Yu would need their platform to succeed in individuals of all walks of life, no matter their demographic. Nevertheless, they’re conscious of their limitations as a predominantly social media-based platform, which they realised is attracting largely youngsters and younger adults. 

“Nonetheless, we do make it some extent to succeed in out to completely different communities periodically,” they highlighted.

Docere isn’t the primary well being undertaking that the brothers have labored on; they as soon as ran a digital workshop with youth from The Kalsom Motion on elevating well being consciousness. 

It spanned over two months, with modules on vaccination, psychological well being and on a regular basis well being, they usually plan to organise extra related ones sooner or later. 

Tackling subjects that we could also be too shy to talk to anybody about / Picture Credit score: Docere

The crew has by no means met IRL

Since they began in December 2020, the Docere crew of resident docs and designers have by no means as soon as met. Jared is at present working in College Malaya Medical Centre (UMMC) whereas Yu is working within the Hull Royal Infirmary in England. 

The 2 are at present within the midst of finishing their basis coaching (a 2-year programme) and have but to determine the place they need to specialize in, however Jared did share with us that he’s very taken with Public Well being.

As a result of work and communications are all achieved just about, it’s generally powerful to collectively keep on the identical web page, particularly within the content material creation for Docere.

“This course of is normally probably the most labour-intensive because it requires a number of analysis and amendments going forwards and backwards.”

“Having to navigate by the distinction in time zones and talk with Yu will be difficult at occasions, particularly when it’s coupled with the erraticness of our medical shifts,” Jared defined, however credit their proactiveness in stepping in when the opposite can’t to how they’re in a position to preserve the platform working.

Increasing to supply articles too

Whereas their major undertaking is to curate bite-sized content material for his or her platform, Docere additionally onboards docs to put in writing articles and publish them weekly. They’re longer than their Instagram content material, however are largely 101s on well being. 

The articles truly began out with mates of theirs and mates of mates who have been taken with writing, and slowly they have been approached by docs who had heard of their platform and wished to contribute as effectively. 

One other initiative exterior of social media that Jared was concerned in was a podcast by Bersuara 2, a neighborhood podcast for college students to change concepts on a wide range of subjects. The episode he was concerned in was about COVID-19, the place he touched on vaccination considerations like unwanted side effects, speculations of an annual jab, the low sign-up fee, and so on. 

Monetising their content material will be difficult

“We truly haven’t thought of monetising but, however there’d been some alternatives early on,” they informed Vulcan Put up. Medical and product corporations approached them for sponsored posts, or supplied to work carefully with them in numerous campaigns.

“The one cause why we turned them down comes again to the core precept we adhere to always at Docere—to offer the general public with free and accessible well being info by an goal lens.”

Jared and Yu emphasised that accepting these monetising alternatives generally is a slippery slope in relation to well being as a result of oftentimes info is shared with an underlying private agenda, be it for monetary positive factors or extra.

“Opinions which can be delivered with authority and conviction can sound eerily just like info,” they added, and it’s not the method they need to take with Docere.

In the end, the aim that the brothers have for Docere is to get Malaysians to suppose extra by the lens of preventative medication, whereby well being issues will be detected earlier than signs come up or worsen. To additional educate, they’ll be collaborating with different Instagram pages quickly.

  • You may take a look at Docere’s Instagram right here and their web site right here.
  • You may learn extra COVID-19 articles we’ve written right here.

Featured Picture Credit score: Jared and Yu Siow, founders of Docere





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