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Anywheel one of many two bike-sharing corporations in S’pore


When Htay Aung studied in Australia again in 2012, his main mode of transport was public transport. He relied on it closely for a superb two years earlier than getting his personal automobile.

“Nonetheless, like most city cities worldwide, Australian public transport is confirmed to be inefficient and costly,” he lamented.

The gap between his hostel and college was six kilometres away. Taking the practice would imply that he must stroll one kilometre to the practice station, and one other kilometre from the practice station to his college.

Though there was a direct bus from his hostel to the college, it nonetheless required him to stroll one kilometre to the bus cease. Moreover, the bus frequency is extraordinarily inconsistent. There have been occasions when it took as much as 40 minutes for the bus to reach, and when it arrived, Htay couldn’t even board the bus on account of overcrowding.

When he lastly purchased his personal automobile in 2014, Htay confronted one other set of points: issue discovering parking tons within the Sydney Central Enterprise District, and costly parking charges.

Through the years, the visitors in Australia bought worse on account of city congestion. He recounted a time again when he bought caught in visitors and stored seeing bicycles whizzing previous his automobile. That was the ‘eureka’ second that impressed him to begin up Anywheel in 2017.

The Myanmar nationwide launched it amid the bicycle-sharing craze in Singapore, and now Anywheel is likely one of the two remaining gamers right here.

Final month, Htay was additionally recognised by enterprise journal Forbes as one of many excellent people in Singapore who managed to make the lower for Forbes’ 30 below 30 Asia record in 2021.

He tried out different bicycle-sharing apps earlier than making his personal

When the concept of a bicycle-sharing service first struck him, he instantly began conducting analysis and located comparable current corporations like Mobike and ofo, which have been operational in different components of the world.

Bicycle-sharing in China / Picture Credit score: Reuters

Three days later, I took depart from college and flew to China to get hands-on expertise of this bicycle-sharing resolution. After I reached Beijing, I used to be thrilled to see that the majority the cities are stuffed with bicycle-sharing bikes.

I downloaded all of the bicycle-sharing apps accessible and tried almost all of (it). On my manner again to Australia, I finished by Singapore and was much more excited to search out out that there are already a number of corporations offering such service within the nation that I grew up in.

– Htay Aung, founder and CEO of Anywheel

Similar to in China, he downloaded all of the bicycle-sharing apps accessible in Singapore on the time and tried them out in an effort to know the enterprise higher.

In February 2017, he returned to Australia and spent two months reflecting on his learnings and experiences. He was uncertain whether or not it was a superb transfer to enter the saturated bicycle sharing market. Furthermore, a number of the gamers have been backed by the world’s largest Web corporations and enterprise capitals.

“After months of great consideration and analysis, I made a decision to ascertain Anywheel in Singapore. I didn’t select (to launch in) Australia as a result of it’s too removed from the remainder of the world. Although Australia has a 25 million inhabitants, its inhabitants density is likely one of the least congested on the earth.”

“This implies if I have been to function in Australia, the demand and utilisation charge can be a lot decrease than nations like Singapore, Thailand, Vietnam and Japan,” defined Htay.

Past that, he additionally feels that transport is a vital service and a recession-proof business. His aim was to supply a “dependable, fuss-free, inexpensive and eco-friendly different to the present transport modes” that may make a constructive impression.

Preventing for a slice of the market share

Again in 2017, Singapore began seeing a bicycle-sharing growth. Many Chinese language corporations emerged into the scene, earlier than native gamers additionally joined the race.

At its peak, 9 bicycle-sharing corporations have been operational in Singapore — oBike, ofo, Mobike, SG Bike, GBikes, ShareBikeSG, Baicycle, Anywheel and Moov Expertise — providing a complete of greater than 200,000 shared bicycles.

Nonetheless, Singapore is right down to solely two gamers right now: SG Bike and Anywheel. SG Bike grew to become the biggest participant after the acquisition of Mobike, with a fleet dimension of 25,000. In the meantime, Anywheel has a fleet dimension of 15,000.

Though Htay is well-aware that the market was reasonably saturated again then, he strongly felt that there was a possibility for a newcomer like Anywheel.

Commenting additional concerning the panorama again then, Htay mentioned that there have been primarily two sorts of gamers in Singapore: powerhouses from China, and native startups.

China’s powerhouses are well-funded — they shortly flooded the market with an ocean of bicycles. (Many) love them as a result of their service is broadly accessible, and it (is a handy) first- and last-mile resolution.

Nonetheless, all of those corporations’ nation heads are additionally from China, which implies their management staff lacked understanding of Singapore laws and customers behaviour.

– Htay Aung, founder and CEO of Anywheel

bicycle-sharing parking singapore
Indiscriminately parked bicycles in Singapore / Picture Credit score: LTA

For the remaining inhabitants that has not tried bicycle-sharing, they sadly get turned off indiscriminately parked and broken bicycles.

“(As somebody who) grew up in Singapore and understood the native market, I knew that these Chinese language corporations working in Singapore would undoubtedly run into hassle with the native authorities, which can give me an opportunity to compete with them,” mentioned Htay.

He added that native startups then again, will not be very well-funded which makes it simpler for a beginner like Anywheel to catch up. His long-term technique is to realize an natural and sustainable progress.

“So long as I present a dependable, constant and accountable service, when different corporations that began first run into roadblocks eventually, I’ll have an opportunity to catch up and overtake.”

“We aren’t essentially attempting one thing new. We try to do one thing proper.”

Firm bought cheated on; their bicycles can’t be booked for a yr

anywheel bicycle-sharing singapore
Anywheel bicycles / Picture Credit score: Anywheel

Through the years, Anywheel has not solely survived however emerged victorious in opposition to different bicycle-sharing gamers, together with giants like ofo and oBike, which have been backed by lots of of hundreds of thousands of {dollars}.

Quick ahead to right now, Anywheel is likely one of the two remaining bicycle-sharing gamers in Singapore. In the meantime, these giants have had their licenses revoked by the native authorities.

It wasn’t a simple journey, after all. Htay recounted the occasions when the staff slept and labored within the warehouse on Valentine’s Day, or when the corporate bought cheated by third-party suppliers, which made none of their bicycles bookable for your complete yr of 2018.

In February 2018, they have been compelled to desert their software program and {hardware} from all third-party suppliers and construct every little thing from scratch internally.

By September 2019, we lastly got here out and deployed our very first batch of in-house product on Singapore streets. This was a game-changer for us.

On account of our personal R&D, the very first batch of our sensible lock and app made virtually all our bicycles grow to be (bookable) and supplied a greater expertise for our customers.

– Htay Aung, founder and CEO of Anywheel

For that 18 months (March 2018 to September 2019), they recorded lower than 1,000 whole customers however that quantity shortly ramped as much as over 30,000 whole new customers throughout the subsequent three months. Then in 2020, it noticed a six-digit progress by way of new customers.

Though Anywheel has grown phenomenally since its inception, one factor has remained fixed: its pricing.

Anywheel has two essential income fashions. The primary is an adhoc mannequin the place customers are required to do a minimal top-up of S$10. The credit score top-up has no expiry date, and so they cost S$0.50 for half-hour.

As of 1 June 2021 nevertheless, Anywheel has up to date its pricing for adhoc utilization to S$1 for half-hour.

“The change in common journey expenses is critical for us to enhance our services. As a lot as we tried to delay the inevitable worth change, we imagine that it’s time for us to take the leap and ‘up’ our recreation,” mentioned Htay, justifying its worth change.

Anywheel’s second income mannequin is the season cross. There are three totally different tiers: S$3.90 for a seven-day cross, S$9.90 for a 30-day cross, and S$23 for a 90-day cross.

Subscribers can take pleasure in an infinite variety of rides throughout the cross interval, restricted to half-hour per journey. If the journey exceeds half-hour, they are going to be charged the prevailing charges of S$0.50 for each half an hour.

Covid-19 challenges and curbing errant customers

On the top of the Covid-19 pandemic in 2020, Anywheel obtained “particular permission from the authorities” to proceed to supply its service in the course of the circuit breaker interval, the place solely important enterprise may open for enterprise.

“Throughout this attempting time when public transport has been badly affected, we made an effort to make our providers broadly accessible for individuals to commute safely for his or her important every day (routines),” mentioned Htay.

“Our ridership achieved 30 per cent month-to-month progress for (2020). Our customers have made about a million journeys with Anywheel bicycles, overlaying two million kilometres. (This interprets to) 44 million tonnes of carbon (saved) in comparison with the identical distance traveled by automobile, which is equal to a carbon-absorbing degree of two million fully-grown timber.”

Apart from the pandemic, one other problem that they’re consistently dealing with is irresponsible utilization.

“At peak, we’ve virtually 3,000 bicycles stolen and broken by irresponsible individuals,” mentioned Htay, including that these “individuals” embrace those that will not be even Anywheel customers.

“Now we have began a really profitable enforcer/walker programme the place we rent many part-timers and full-time enforcers to go round Singapore to catch these irresponsible customers.”

anywheel
Picture Credit score: Anywheel

They shared this of their social media accounts and the posts have since gone viral with a attain of about 350,000 individuals.

The corporate additionally makes an effort to consistently improve each the software program and {hardware} of their locks to make it extra dependable and anti-thief, which has “proven good outcomes”.

lta anywheel parking
Parking within the designated ‘yellow field’ / Picture Credit score: Anywheel

Beneath the licensing phrases of the Land Transport Authority (LTA), we additionally have to concern a penalty of S$5 if the person didn’t finish the journey within the designated space by LTA. That is to stop customers from doubtlessly parking in areas that would trigger hazards to the pedestrians on the walkway, or make a tidy metropolis like Singapore look messy.

LTA has finished a unbelievable job on offering these designated parking stations. … I can guarantee that the majority the MRT stations and bus stops in Singapore include a bicycle-sharing parking station now.

– Htay Aung, founder and CEO of Anywheel

There are at the moment over 20,000 of those designated stations islandwide and this quantity is ready to extend in time to return.

Will there be one other bicycle-sharing growth in Singapore?

Htay Aung, founder and CEO of Anywheel
Htay Aung, founder and CEO of Anywheel / Picture Credit score: Anywheel

Htay expressed confidence that “it’s a only a matter of time” earlier than Singapore sees one other bicycle-sharing growth.

He feels that the remaining service suppliers — Anywheel included — have an enormous accountability to play in bringing again the bicycle tradition/motion in Singapore.

Apart from Anywheel’s rising fleet dimension, confidence and recognition from its Singapore customers, the infrastructure and course of the nation additionally performs an enormous half. The Ministry of Transport, for example, has been investing closely on growing a bicycle-friendly infrastructure.

Among the previous operators didn’t function responsibly by flooding the streets with a fleet dimension that they will’t handle, which precipitated large hazards to the pedestrian and the tidiness of town. A few of (them) have additionally left the market with out returning the stability left of their app or the deposit that was paid by the customers to make use of the service.

This has precipitated many customers in Singapore to have a really unfavourable and damaging impression on bicycle-sharing, (making them) lose confidence in (the service).

– Htay Aung, founder and CEO of Anywheel

What Anywheel did otherwise is to not gather any deposit from customers since day one in every of operations in Singapore, and they’re the one participant in Singapore to take action.

“We solely deploy the fleet dimension that our staff can responsibly deal with with out inflicting any obstruction to the authority or the general public, though we’ve sufficient funding to deploy a a lot greater fleet dimension.”

It’s greatest to develop at a sluggish and regular charge

“At Anywheel, we’re extraordinarily product- and customer-focused. We imagine in sustainable progress as a substitute of explosive progress that’s more likely to lose steam and cash (in a brief period of time),” mentioned Htay.

“Now we have even rejected exterior funding and profitable buyout affords again in 2019, after we have been rewarded the largest bicycle-sharing license in Singapore.”

After about three years of operations, Anywheel has grow to be the primary rated micro-mobility app within the nations that it operates in.

Apart from Singapore, Anywheel can be operational in different nations like Malaysia and Thailand.

anywheel thailand
Anywheel in Thailand / Picture Credit score: dtac weblog

It expanded its service to Malaysia in late 2019 with each bicycle and e-scooter sharing, and launched in Chiang Mai, Thailand in January final yr — only a few months shy earlier than the onset of the Covid-19 outbreak.

Amid the pandemic, Anywheel has went forward to launch in Bangkok in November 2020, which immediately grew to become a preferred mode of transport for the scholars at Thammasat College.

These are the numbers and impression that drive me, not cash. I basically imagine (that by doing) the suitable issues, cash will ultimately comply with. There’s completely no purpose why corporations inflicting a lot hurt to the setting could make tons of cash, whereas inexperienced corporations that make the world a greater place can’t.

I wish to imagine that is just the start for Anywheel. We’re consistently attempting to innovate and work arduous to make it a powerhouse within the transport business (and) a transport mode that involves everybody’s thoughts once they need to get to anyplace. Now we have a protracted technique to go, and I’m excited concerning the journey forward.

– Htay Aung, founder and CEO of Anywheel

Featured Picture Credit score: Anywheel





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